Define the ads of the companies you have attracted. For example, ads for a bank, a mobile phone carrier, and an online taxi service are defined.
Determine the limitations of display based on your contract. For instance, the bank ads require 20,000 clicks, the carrier one needs 500,000 and the last one must not be skipped at least 2000 times.
You can choose which ads are played for a certain audience group. To illustrate, the bank commercial is shown to users from Europe or North American, the online taxi one targets mobile users, and the carrier service is played for users on Windows.